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VP Digital Strategy [REMOTE/FLEX]: Promo Med Ed Agency

New York, NY · Marketing/Public Relations
This agency is committed to creating a work environment that encourages its employees to achieve excellence in everything they do, to challenge the status quo and be creative in how they think and how they implement and show respect for each person and their contributions.  Teamwork, integrity, empowerment and leadership at every level are valued.  We are also passionate about our clients’ business, and are dedicated to delivering value-added counsel to clients by providing smart solutions to their challenges.
 
Position Description
Seeking a VP, Digital Strategy who not only is a dynamic leader but a professional who is ready to take this important practice to the next level. The ideal candidate will have strong agency account planning background with the ability to apply strategy with client-facing confidence to present outstanding business innovations. The responsibilities include but are not limited to:
 
Responsibilities
  • Lead the development process for driving customer insights, creating an ownable strategic framework for leveraging insights to build our client’s brands
  • Continue to drive the utilization of insights and analytics across the client portfolio, ensuring 100% of clients are consuming some form of our account planning/analytics team
  • Provide industry thought leadership on health and wellness customer insights, as an author, speaker
  • Lead the team’s contribution on all major new business pitches to provide strategy framework for pitch team and content
  • Apply innovative research methodologies to drive customer insights for client brands
  • Responsible for managing internal planners & analyst as well as expanding the growth of the team
  • Collaborate with key internal partners, such as the VP, Analytics, EVP Creative and EVP Account Management and more to add value to existing client relationships and be a key partner to all business development efforts
 
Qualifications
  • 7+ years’ experience in pharma ad agency
  • Familiarity with data analytics tools
  • Demonstrated success in building client business using insights; working with both qualitative and quantitative data with ease
  • Outstanding leadership and presentation skills
  • Experience managing a team of professionals; ability to recruit, hire, train, motivate, and develop diverse team
  • Demonstrated passion for learning new approaches; new methods for working with customers to generate insights into behavior, purchase decisions
  • Outstanding collaboration skills working successfully with diverse personality types
  • Intellectual curiosity
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