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SVP Marketing & Communications - Pharma Advertising Agency

Montvale, NJ · Healthcare
Work for a dynamic and growing company that you will help shape and grow with your marketing expertise and energy.
The ideal candidate will be passionate, energetic, analytical, and both a planner and leader.  Success in this position will require leadership, creativity, excellent communication and coordination skills, and a desire to execute marketing programs and drive revenue. Someone with an executive presence and dynamics. Understands the pharmaceutical and media agency space when it comes to Pharmaceutical brands, cutting edge skills with digital marketing and social media platforms. This candidate will work directly and collaboratively with our new PR Agency of Record and other outside agency partners. Must have Healthcare experience, (systems, medical device, large group practices). 
Agency Insight and Culture
  • 2020 – 2021 Great Place to Work
  • 2020 Hermes Creative Award
  • 2020 Marcom Award
  • 2020 National Health Information Award
  • Take your ego’s and check them at the door with this agency
  • Roll up your sleeves in this entrepreneurial atmosphere
  • Bring your teamwork, collaboration and creativity – this is NOT a cookie cutter agency!
 
What Employees are Saying | Glassdoor Reviews 3.9 STARS
  • Week off between winter holidays, 5 summer Fridays off, employee "relaxation" day”
  • “Good place to get your foot in the door.  Good people, good culture.”
  • “Company is growing in people and revenue.”
  • “What a great company to work for. Great atmosphere in the office, friendly yet professional, great benefits, many perks, team building is an essential part of the work environment, wonderful coworkers!”
  • “Wonderful experience. The atmosphere and the people are great. I enjoy coming in to work every day. So far my experience has been wonderful. They really care about you as a person and the benefits reflect this.”
 
The Role You Will Play
  • Responsible for raising awareness and leading the marketing team.
  • The SVP of Marketing is responsible for all aspects of marketing including Website, Sales Tools, Branding, Lead Generation, Advertising, Public Relations and Analyst Relations
  • Manage the Marketing Team to establish corporate brand and website, demand generation and content functions, as well as strategy and tactical implementation.
  • Drive corporate brand and messaging through website, content, and demand generation coordination to ensure brand consistency on web and mobile applications.
  • Set the vision for and manage execution of innovative and cost effective annual, quarterly and interim marketing campaigns.
 
  • Plan and implement integrated marketing and PR strategy that include direct marketing, sales tools, PR & AR plans, events, social media marketing, advertising, SEO/SEM strategies
  • Manage the corporate website, utilizing both internal and external resources, including SEO, SEM, blogging, content development, and analytics; constantly look for ways to improve website traffic and conversions
  • Create engaging content, leverage social media opportunities, and build brand awareness for Health Monitor
  • Develop, test, execute and analyze online and email campaigns; monitor and communicate results and optimize for continuous improvement
  • Partner with sales, editorial, and association teams to build customer evangelists in order to create PR, media, and other marketing opportunities
  • Ensure that campaigns, assets, communications, and messaging are aligned to corporate branding initiatives
  • Create marketing collateral and sales tools including brochures, datasheet, presentations, proposals, graphics, diagrams, etc.
  • Identify, plan, and coordinate both online and onsite events including webinars, tradeshows, seminars, or customer events
  • Analyze and report on weekly, monthly, and quarterly activities, and ROI for all marketing initiatives
  • Manage and supervise the marketing team consisting of Associate Director of Marketing, Marketing Coordinator and Marketing Intern
  • Supervise and manage all projects flowing through marketing department
  • Write and/or review and obtain approval for all press releases and other communications
  • Identify and cultivate the company’s relationships with key top-of-line press and social media influencers and bloggers; also direct relationships with trade press/influencers in support of business line communications.
  • As needed, craft messages for an internal audience (employees)
  • Maintain familiarity with best practices in marketing theory and market research and analysis techniques and resources.
  • Present reports on success of marketing initiatives to senior management and other department leads.
  • Facilitate innovation in new products and offerings based on market research and customer inputs.
  • Reports directly into the President
 
Background Profile
  • Highly self-motivated with a focus on producing stellar results with detail orientation
  • High level of execution and not just strategy
  • Experience developing and managing budgets, and hiring, training, developing, supervising and appraising personnel
  • Ability to drive people and projects to meet deliverables, budget, and timelines
  • Desire and aptitude to work both in a hands-on as well as strategic capacity
  • Strong organizational skills and the ability to manage multiple projects with competing timelines
  • BA/BS degree is required; Postgraduate qualifications, PhD, MBA, or other graduate degree is preferred.
  • 10+ years experience in marketing in Pharmaceutical, Pharma Services, Media Agency or related company with a stable work history and demonstrated results through sustained tenure.
  • 5+ years strategic brand management and Digital Marketing
  • Excellent communication skills
  • Demonstrated cross-functional leadership capabilities:
  • Delivering clarity of strategic direction
  • Strong project management skills
  • Personal conviction
  • Drive for results
  • Delivery through self and others
  • Digital marketing expertise:
  • SEO strategy and optimization – including website evaluation, content best practices, etc.
  • Email marketing, including developing/managing email list, email program development and implementation, drip/nurture campaigns, lead generation efforts, etc.
  • Content strategy and measurement
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