Content Strategist HCP (RELO Available) - Think OUT OF THE BOX!

Location: N. Albany Area of NY, Chicago IL
Join this rapidly growing full-service pharma ad agency and create authentic programs for patients, caregivers and healthcare professionals.
 
Top Must-Haves for the Content Strategist
  • Bachelor Degree
  • 3-5+ years experience in an agency environment, HCP experience required
  • Solid background in strategic planning, with successful case studies on how their strategy has made a positive impact on their clients’ business
  • Strong understanding of our target audiences, their needs and behaviors
  • Ability to command a room for presentations and workshops, and offer out-of-the-box thinking as second nature
  • Demonstrated ability to think comprehensively and proactively about brand marketing and content strategy
  • Ability to problem solve and work within a team environment
  • Ability to think strategically and tactically, execute on projects, and meet deadlines
  • Highly self-motivated and self-driven
  • Strong verbal, research, and writing skills
  • Excellent computer skills, especially use of PowerPoint


Day-to-Day Activities for the Content Strategist
  • Create insight-driven brand and content marketing strategies for assigned pharma/healthcare clients and new business development
  • Demonstrate a strong understanding of our target audiences, their needs and their behaviors
  • Develop inspiring creative briefs and lead creative feedback sessions from a strategy/planning perspective
  • Guide the strategic direction for brands, while thinking across various channels/platforms—from events to social to web—to create the optimal patient experience
  • Oversee the execution of best-in-class content and programs ensuring content meets brand strategy goals
  • Conduct interviews with patients, caregivers, or healthcare professionals for video content, if needed
  • Lead patient advisory boards including participant qualifications, screening questionnaires, pre-work, and moderator deck
  • Co-facilitate Patient Workgroups and synthesize insights about the patient and caregiver journey and recommendations on how to optimize the patient experience
  • Participates in team brainstorming sessions to develop innovative concepts for brand programs


Key Information about the Pharma Ad Agency
  • One of the fastest growing U.S. full-service, private companies in 2017, according to the Inc. 5000 list
  • Leadership extremely involved and hands on and work is based on the human element, the “patient experience”
  • EMPLOYEE CENTRIC, which includes Happy Hour, a “Culture Team”, peer recognition, unlimited sick time, flexible hours, and involvement in the community
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