Copywriter or Senior Copywriter

Location: Mountain Lakes, NJ
Join this full-service, award-winning, creative healthcare advertising agency solely focused on healthcare professionals and their patients. This team thinks creatively, encourage collaboration, and cares deeply about the brands they work on and about making a difference. 

The Copywriter or Senior Copywriter-   Working alongside the Associate Creative Director, the Group Copy Supervisor writes and leads the writing of creative copy for assigned accounts developing powerful creative marketing tools including primary sales pieces, secondary “pick-up” pieces. You will participate in creative team concepting sessions, help reference and highlight copy, and attend all relevant internal product-related and creative meetings. You will attend external client meetings as needed and demonstrate active involvement in new business and client presentations including presenting concepts. 

Responsibilities of the Copywriter or Senior Copywriter
  • Master knowledge of assigned brands’ disease state, market, specific brand, marketing/advertising strategy and tactical plan.
  • Translate the above information into overall brand knowledge in order to create effective, impactful copy.
  • Write creative copy that is strategically on target using the brand footprint and selling strategy
  • Conceptual thinking
  • Work closely with the art director, copywriter, and copy supervisor to generate original concepts that reflect product positioning
  • Develop a variety of concepts for each assignment that display diversity between them -- attacking the creative problem from different points of view yet producing concepts consistent with the footprint and selling strategy
  • Understand that concepts, while needing to be “original”, also need to be consistent with the brand
  • Understand the objective (client/account team rationale) for the tactical elements that they will be writing
  • Discuss and defend these concepts to the brand creative team
  • Be a resource for the account team in solving creative problems


 
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