VP/Director of Patient Strategy

Location: Horsham, PA
(from client website)

VP/Director of Patient Strategy
The VP/Director of Patient Strategy is an expert in developing targeted, transformative insights that fuels brand strategies and in turn behavior changing creative. He or she uses research, trends, and data to gain a deep understanding of the target audiences and their behaviors and motivators. It’s through these insights that the VP/Director of Patient Strategy thinks across audiences to facilitate communication with key customer segments.

Armed with an understanding of each audience’s journey, and in-depth knowledge of media and technology, he or she delivers innovative approaches designed to strengthen the relationship between physicians and patients. As an engaging storyteller and critical thinker, the VP/Director of Patient Strategy works collaboratively with the account, creative, scientific and strategy teams to produce multichannel marketing experiences that connect with physicians and patients in unique ways.
Job Responsibilities
  • Effectively manage and understand all research relating to audience, brand, culture, and media channels (this includes writing or consulting on screening criteria, as well as designing qualitative and quantitative survey tools)
  • Build strategy maps, brand maps, and brand ladders, articulate insights and promises, craft patient/customer belief continuums and develop personas, as well as build out customer journeys and ecosystems
  • Shape brand value proposition, positioning, and promise
  • Monitor cultural and social trends, their impact on target attitudes, behavior and perceptions, using a variety of market and research data
  • Work with Chief Strategy Officer, Account Leads, and Creative Directors to create tight, inspiring creative briefs and translate brand insights into ideas
  • Build productive relationships with cross functional teams and play a role in shaping ideas during campaign development
  • Clearly communicate and present ideas, POVs, and strategies to clients and the internal team
  • Map social and digital ecosystems; characterize how customers do or don’t use each platform and develop perspectives on how a brand should participate in an authentic way
  • Proactively recommend research, tools for improvement, immersions, and communication, workshop or research opportunities
  • Use strategic tools and frameworks, organize, build and facilitate workshops
Desired Skills And Experience
  • Deep experience with patient marketing AND professional HCP marketing
  • Pharma brand launch experience required (specialty or rare disease
  • category preferred)
  • Experience utilizing strategic tools for analysis
  • Experience leading pharma workshops
  • Experience in CRM/eCRM, social, mobile, SEM/SEO including display and behavioral targeting/retargeting required
  • Advanced Word, PowerPoint, and Excel, Keynote experience a plus
Desired Qualifications
  • Bachelor’s degree in related field (eg. Marketing, Psychology, Anthropology, Sociology, Statistics)
  • 7-10 years strategic planning experience in a market research, healthcare/pharma advertising agency environment preferred
  • Experience in specialty pharma, biotech
Note: A presentation to a group of peers will be required by the top finalists.
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